E5: "Renters, Realtors, and Ridiculous Rules"
In this episode of Waking Up to Win, hosts Annie Callaway and Chad Elledge dive into what every real estate agent is talking about, the reality behind today’s housing market, the truth about buyer representation, and the future of the real estate industry as interest rates climb and inventory shifts. Annie and Chad bring their signature mix of humor, insight, and unfiltered coaching to hot topics like rising mortgage rates, AI-powered tools like Zillow’s new ChatGPT integration, and why so many buyers are still renting instead of building equity.
They challenge agents to stop waiting for the “perfect market” and start taking action, because real success in real estate is built on mindset, not market conditions. From the 7.5% interest rate headlines to the surprising new legislation shaking up directional signs in Wentzville, Missouri, this episode breaks down what’s changing, what’s staying the same, and what every agent needs to do to stay relevant, resilient, and profitable in 2025.
Chad gets fired up about agent accountability and buyer education, while Annie calls out the myths that keep buyers stuck, reminding everyone that the best time to buy or sell a home isn’t when the headlines say it is, but when you’re ready. Together they unpack everything from rental trends and affordability myths to the importance of integrity, consistency, and following through on what you say you’ll do, both in business and life.If you’re ready to stop making excuses and start building momentum, this episode will give you the motivation and strategy to do exactly that. You’ll laugh, you’ll learn, and you’ll probably rethink the way you talk about commissions, signs, and what really drives this business forward.
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